Sequential effects in preference decision: Prior preference assimilates current preference
نویسندگان
چکیده
منابع مشابه
Sequential effects in preference decision: Prior preference assimilates current preference
An important factor affecting preference formation is the context in which that preference decision takes place. The current research examined whether one's preference formed for a previously presented stimulus influences the processing of a subsequent preference decision, henceforth referred to as the preference sequence effect. Using a novel sequential rating/judgment paradigm, the present st...
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ژورنال
عنوان ژورنال: PLOS ONE
سال: 2017
ISSN: 1932-6203
DOI: 10.1371/journal.pone.0182442